ChaikenMBA-wielding Julie Chaiken started her sportswear line in 1994 to fill what she saw as a gaping fashion void: the lack of stylish, urban designs for young, active women. While great fitting pants have become Chaiken's signature, the label has evolved into a full ready-to-wear collection that spans sportswear, outerwear, maternity, swim, and evening dresses. Chaiken has a faithful following of sexy, stylish, strong women of all ages, united by a universal desire - to look good and feel good. These sophisticated women include celebrity devotees like Angelina Jolie, Reese Witherspoon, Brooke Shields, and Oprah Winfrey. All pieces in each Chaiken collection embrace Julie's own philosophy of how to dress. "Any Woman should simply feel great in what she's wearing," says Julie. "I think: What would she want to wear to work today? To dinner later?". Therein lies the real appeal of Chaiken clothes: they fit real bodies, real lives and real personal style. Julie understands her customer because she is her customer.
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